15.2. Automatic Email Messages from edX

To help learners become and remain engaged in a course, edX sends several types of automatic email messages.

Email Type Course Pacing Day Sent Description
Day 3 Nudge Message Self-paced 3 days after enrollment Single message that welcomes and encourages the learner to return to the course. Includes an upsell message if the learner has not enrolled in the verified track.
Day 10 Nudge Message Self-paced 10 days after enrollment Single message that encourages the learner to return to the course. Includes an upsell message if the learner has not enrolled in the verified track. Is not sent if the learner receives a weekly course highlight message on day 7.
Day 19 Upgrade Reminder Self-paced 19 days after enrollment or 2 days before upgrade deadline Reminder to upgrade if the learner hasn’t enrolled in the verified track. Is not sent if the learner receives weekly course highlight messages.
Weekly Course Highlight Message Self-paced Every 7 days after enrollment Weekly message that lists 3-5 highlights for the next course “week”, or section. Is not sent if the course team has not added highlights for the section in Studio. For more information, see Set Section Highlights for Weekly Highlight Emails.
Discussion Notification Instructor-paced and self-paced Unspecified Notifications that a user has responded to a post on a course discussion.

15.2.1. Automatic Email Message Text

The following example messages show the text of the email messages that edX sends to learners automatically.

15.2.1.1. Day 3 Nudge Message

EdX sends the following message three days after a learner enrolls in a course.

Subject: Keep learning in Creating a Course with edX Studio!

Remember when you enrolled in Creating a Course with edX Studio on edX.org?
We do, and we’re glad to have you! Come see what everyone is learning.

EdX sends the following message three days after a learner enrolls in more than one course.

Subject: Keep learning on edX!

Remember when you enrolled in Creating a Course with edX Studio and other
courses on edX.org? We do, and we’re glad to have you! Come see what everyone
is learning.

15.2.1.2. Day 10 Nudge Message

Note

If learners receive a weekly course highlight message on day 7, they do not receive this day 10 nudge message.

EdX sends the following message 10 days after a learner enrolls in a course.

Subject: Keep up the momentum!

Many edX learners in Creating a Course with edX Studio are completing more
problems every week, and participating in the discussion forums. What do you
want to do to keep learning?

EdX sends the following message 10 days after a learner enrolls in more than one course.

Subject: Keep up the momentum!

Many edX learners are completing more problems every week, and participating
in the discussion forums. What do you want to do to keep learning?

15.2.1.3. Day 19 Upgrade Reminder

Note

If learners receive weekly course highlight messages, they do not receive this upgrade reminder.

EdX sends the following message 19 days after a learner enrolls in a course or two days before the upgrade deadline for the course.

Subject: Upgrade to earn a verified certificate in Creating a Course with edX
Studio

We hope you’re enjoying learning with us so far in Creating a Course with edX
Studio! A verified certificate will allow to you highlight your new knowledge
and skills. An edX certificate is official and easily shareable.

Upgrade by November 25, 2017.

EdX sends the following message 19 days after a learner enrolls in more than one course or two days before the upgrade deadline for one of the learner’s courses.

Subject: Upgrade to earn a verified certificate on edX

We hope you’re enjoying learning with us so far on edX! A verified
certificate allows to you highlight your new knowledge and skills. An edX
certificate is official and easily shareable.

Upgrade by November 25, 2017.

15.2.1.4. Weekly Highlight Email

EdX sends the following message every seven days after a learner enrolls in a course. For more information, see Set Section Highlights for Weekly Highlight Emails.

Sender: Creating a Course with edX Studio

Subject: Welcome to week 1

We hope you're enjoying Creating a Course with edX Studio! We want to let
you know what you can look forward to this week:

* Learn how to take StudioX and pass the course.
* Get access to edX Studio on Edge or Open edX.
* Meet the rest of the course author community.

With self-paced courses, you learn on your own schedule. We encourage you
to spend time with the course each week. Your focused attention will pay
off in the end!

In addition, edX appends the following message to the end of the weekly course highlight message for weeks 2 and 3 if the learner hasn’t upgraded to the verified enrollment track.

Don't miss the opportunity to highlight your new knowledge and skills by
earning a verified certificate. Upgrade to the verified track by September
10, 2017.

15.2.1.5. Discussion Notification

After a learner or course team member creates a post in the course discussions, edX sends the following email message the first time a learner or course team member replies to the original post.

Subject: Response to <title of post>

<edX username> replied to <title of post>:

  <text of comment>

The message also contains a View discussion option that takes the learner to the discussion post.

EdX does not send individual messages for any additional replies on the post. However, the learner automatically receives a daily digest email message that summarizes additional activity on the post. For more information, see Receiving Notifications and Receiving Daily Digests.