16.2. Automatic Email Messages from edX

To help learners become and remain engaged in a course, edX sends several types of automatic email messages.

Email Type

Course Pacing

Day Sent

Description

Day 3 Nudge Message

Self-paced

3 days after enrollment

Single message that welcomes and encourages the learner to return to the course. Includes an upsell message if the learner has not enrolled in the verified track.

Day 10 Nudge Message

Self-paced

10 days after enrollment

Single message that encourages the learner to return to the course. Includes an upsell message if the learner has not enrolled in the verified track. Is not sent if the learner receives a course highlight message on day 7.

Day 19 Upgrade Reminder

Self-paced

19 days after enrollment or 2 days before upgrade deadline

Reminder to upgrade if the learner hasn’t enrolled in the verified track. Is not sent if the learner receives course highlight messages.

Course Highlight Email

Instructor-paced and Self-paced

See Course Highlight Email for message send dates.

Message that lists 3-5 highlights for the next course “week”, or section. Is not sent if the course team has not added highlights for the section in Studio. For more information, see Set Section Highlights for Highlight Emails.

16.2.1. Automatic Email Message Text

The following example messages show the text of the email messages that edX sends to learners automatically.

16.2.1.1. Day 3 Nudge Message

EdX sends the following message three days after a learner enrolls in a course.

Subject: Keep learning in Creating a Course with edX Studio!

Remember when you enrolled in Creating a Course with edX Studio on edX.org?
We do, and we’re glad to have you! Come see what everyone is learning.

EdX sends the following message three days after a learner enrolls in more than one course.

Subject: Keep learning on edX!

Remember when you enrolled in Creating a Course with edX Studio and other
courses on edX.org? We do, and we’re glad to have you! Come see what everyone
is learning.

16.2.1.2. Day 10 Nudge Message

Note

If learners receive a course highlight message on day 7, they do not receive this day 10 nudge message.

EdX sends the following message 10 days after a learner enrolls in a course.

Subject: Keep up the momentum!

Many edX learners in Creating a Course with edX Studio are completing more
problems every week, and participating in the discussion forums. What do you
want to do to keep learning?

EdX sends the following message 10 days after a learner enrolls in more than one course.

Subject: Keep up the momentum!

Many edX learners are completing more problems every week, and participating
in the discussion forums. What do you want to do to keep learning?

16.2.1.3. Day 19 Upgrade Reminder

Note

If learners receive course highlight messages, they do not receive this upgrade reminder.

EdX sends the following message 19 days after a learner enrolls in a course or two days before the upgrade deadline for the course.

Subject: Upgrade to earn a verified certificate in Creating a Course with edX
Studio

We hope you’re enjoying learning with us so far in Creating a Course with edX
Studio! A verified certificate will allow to you highlight your new knowledge
and skills. An edX certificate is official and easily shareable.

Upgrade by November 25, 2017.

EdX sends the following message 19 days after a learner enrolls in more than one course or two days before the upgrade deadline for one of the learner’s courses.

Subject: Upgrade to earn a verified certificate on edX

We hope you’re enjoying learning with us so far on edX! A verified
certificate allows to you highlight your new knowledge and skills. An edX
certificate is official and easily shareable.

Upgrade by November 25, 2017.

16.2.1.4. Course Highlight Email

EdX sends Course Highlight messages for both Instructor-paced and Self-paced courses. The logic for when the message is sent depends on the Course pacing.

  • Instructor-paced:

    • Highlights are sent every seven days after a learner enrolls in a course.

  • Self-paced:

    • Highlights are sent based on the due dates calculated from the learner’s enrollment date, the number of sections in the course, and the expected duration of the course (known as a Personalized Learner Schedule). Once the calculated due date for a section has passed, the highlights for the next section are sent out.

    • Example: Section 2 ends on December 3, 2020 for a specific learner based on their Schedule. Section 3 highlights will be sent out on December 4, 2020 for that learner.

    • Note: This could result in highlights being sent out every few days (3/4 days) in shorter expected duration courses with many sections or longer than a week (10+ days) in longer expected duration courses with few sections.

For more information, see Set Section Highlights for Highlight Emails.

Sender: Creating a Course with edX Studio

Subject: Welcome to week 1

We hope you're enjoying Creating a Course with edX Studio! We want to let
you know what you can look forward to this week:

* Learn how to take StudioX and pass the course.
* Get access to edX Studio on Edge or Open edX.
* Meet the rest of the course author community.

With self-paced courses, you learn on your own schedule. We encourage you
to spend time with the course each week. Your focused attention will pay
off in the end!

In addition, edX appends the following message to the end of the course highlight message for weeks 2 and 3 if the learner hasn’t upgraded to the verified enrollment track.

Don't miss the opportunity to highlight your new knowledge and skills by
earning a verified certificate. Upgrade to the verified track by September
10, 2017.

16.2.1.5. Discussion Notification

After a learner or course team member creates a post in the course discussions, edX sends the following email message the first time a learner or course team member replies to the original post.

Subject: Response to <title of post>

<edX username> replied to <title of post>:

<text of comment>

The message also contains a View discussion option that takes the learner to the discussion post. EdX does not send individual messages for any additional replies on the post.